// Live Interview Case Study

Camberwell Hockey Club: Pride Cup Case Study in partnership with VicHealth

Pride Cup began as a powerful gesture of mateship in a country footy club and has grown into a national movement for change that unites communities.

When Jason Ball publicly came out as gay in 2012, his teammates from the Yarra Glen Football Netball Club wanted to show him they had his back. The team came up with the idea to stage a Pride Cup, with players wearing rainbow jumpers, and 50 metre lines painted in rainbow colours.

It was an event that galvanised the entire community and became the inspiration for the now annual AFL Pride Game, first played between St Kilda FC and Sydney Swans in 2016. Since hitting the national stage, communities across Australia have joined the movement, with Pride Cups being expanded into other sporting codes nationally.

Pride Cup Australia, could not make the impact they do without partnerships like these with VicHealth and Hockey Victoria.

We visited Camberwell Hockey Club with our cameras to let them tell you the story of their Pride Cup. It provided enormous insight into the value holding a Pride Cup can bring to members, clubs, and the wider community.

Visit www.pridecup.org.au to learn more