Our creators.

(He/Him)
PRINCIPAL, CREATIVE LEAD

Michael has a diverse and demonstrated history working in both private and not-for-profit sectors. He is a communications specialist with a background in graphic design, having held senior and influential roles in communications teams across a range of industries.

Michael is skilled at distilling complex ideas into simple and succinct outcomes. His work across corporate branding and strategy has resulted in a deep understanding of how to effectively increase brand equity and leave lasting impact.

As Managing Partner, Michael continues to foster strong relationships with both new and existing organisations to find cost effective solutions to engage with their target markets, or influence social change.

His continued pro-bono work helps to further the cause for a number of charity organisations, facilitating the desired engagement from media and policymakers.

(She/Her)
PARTNER, PHOTOJOURNALIST & IMAGING LEAD

Sophie is a seasoned photographer and post-production editor who continues to refine and finesse her skills in the photography and videography space. With some serious qualifications in photojournalism under her belt, she consistently captures compelling and emotive imagery in every frame. Leading all imaging projects for Sinden, she works in collaboration with our clients to deliver the best-possible visual outcomes across video capture, photography, post-production and client delivery.

Her furry companions Otto and Pixie often provide on-site project management assistance with cable inspections, security, snack patrol and make the talent feel right at home.

Sophie, Otto and Pixie are integral members of our team and ensure that every production is delivered to the highest possible standard, every time.

(She/Her), GAICD
PARTNER, CLIENT SERVICES & STRATEGY LEAD

Ruth is an award-winning executive marketing and communications strategist, and creative content and copywriting expert. She's a passionate and curious professional with agency and in-house experience across commercial, health, NFP and government sectors.

Ruth excels at engaging members of diverse communities, government agencies and private organisations in strategic communications to develop cross-functional relationships that lead to business growth and increased profile awareness.

She's down to earth and approaches her work with professionalism, integrity, and a sense of humour.

(He/Him)
SENIOR MOTION DESIGNER

Lahiru has previously worked with award winning animation studios across a wide range of local and global brands. He is now our animation and motion graphics master. Known for his eye for detail, Lahiru specialises in 2D and 3D animation and motion graphics for advertising, branded web content and broadcast.

In his time mentoring the future motion designers of Melbourne, his interests have shifted to working towards more socially progressive causes, making him a perfect fit with the team at Sinden.

If he isn’t banging away on the drum kit or wrestling with his dog, you’ll find him labouring over his work ensuring consistent high-quality outcomes.