// Motion Launch Project

Democratising Proteomics: TS and SX, by IonOpticks.

IonOpticks columns are at the pinnacle of chromatographic performance for UHPLC-MS applications. While receiving incredibly positive feedback for the mass spectrometry performance gains that researchers have achieved simply by incorporating IonOpticks columns into their methods, they became we're aware that access to these gains has not been equal for all researchers.

Understanding that research needs often go unmet due to financial, logistics and compatibility limitations faced by labs, IonOpticks persisted in their product innovation pipeline, breaking down the barriers to entry and developed integrated heating and source solutions that enable their now-famous Aurora Series™ columns to interface seamlessly with Thermo Scientific and SCIEX instruments- broadening the accessibility of proteomics for even more labs around the world.

With the launch of these two new products set to take the stage at a proteomics-focussed international conference in late-2022, we produced this short, sharp 3D animation to accompany a suite of other digital assets on the ground at the event to support the launch. Displayed on giant screens in front of the prototype products at the exhibition booth, our goal was simple: to communicate that now the world’s best chromatography is accessible to all.

Animator: Lahiru Karunaratne