Sinden Creative pioneers a new era in scientific marketing with launch of IonOpticks' Aurora Frontier

Sinden Creative, an innovator in creative marketing solutions, proudly announces its strategic role in the launch of IonOpticks' groundbreaking product, the Aurora Frontier. This remarkable product, which achieves over 10,000 proteins per sample, represents a monumental advancement in proteomics, offering insights into human health that were previously unattainable.

Sinden Creative's approach to the Aurora Frontier campaign embodies a bold departure from traditional scientific marketing. By infusing creativity and emotion into a field often dominated by technical jargon, Sinden Creative is redefining the norms and breathing new life into scientific communication. This campaign not only highlights the features of the Aurora Frontier but also tells a compelling story about its impact on medical research and human health.

The campaign's highlight, a high-end short film, combines artistic visuals with a powerful narrative, showcasing the Aurora Frontier's capabilities. Directed by Michael Sinden and featuring animation by Lahiru Karunaratne, videography by Sophie de Wit, and sound design by Sean Crowley, the film serves as a beacon of innovation in scientific marketing.

Sophie de Wit, Partner at Sinden Creative said of the film:

"The launch of the Aurora Frontier short film marks a significant milestone in how we communicate scientific advancements. Our collaborative efforts at Sinden Creative, in close partnership with IonOpticks, have culminated in a compelling narrative that not only highlights the revolutionary aspects of the product itself but also showcases the passion and dedication of the team behind its development. This film has successfully sparked widespread interest and engagement across the industry, demonstrating the power of storytelling in scientific discovery."

Complementing this, Sinden Creative crafted a strategic digital marketing campaign, ensuring the Aurora Frontier's message reached a global audience. The campaign's success was further amplified at the HUPO 2022 conference in Cancun, Mexico, where the product was showcased to the scientific community through in-person promotion.

Director and Head of Research at IonOpticks, and Laboratory Head at Walter and Eliza Hall Institute of Medical Research (WEHI), Associate Professor Andrew Webb, says that proteomics has long been acknowledged as the future of medical research by the scientific community.

“We’ve entered the post-genomic era and the scientific community is digging deeper into areas where genomics has reached its limits. Proteomics is the final frontier in allowing us to understand biology to a level that enables us to  fully understand and manipulate disease,” says Assoc. Professor Webb. “Proteomics will revolutionise all levels of medical research and ultimately, impact how researchers make discoveries that can improve human health.”

“Frontier allows researchers to get as much as possible from their samples, which are often precious and very labour-intensive to generate. Having a deeper understanding of the proteome will help with understanding disease, defining opportunities for early diagnosis in addition to increasing our capacity to identify targets and monitor outcomes for the benefit of therapy intervention.” continues Assoc. Professor Webb.

Dr. Jarrod Sandow, Director and Head of Product Development at IonOpticks, emphasizes the transformative potential of the Aurora Frontier:

“We know that the limits of scientific discoveries are defined by the tools available. We developed this product to enhance the world of proteome analysis with greater precision than ever before, significantly amplifying possibilities for scientific discoveries.”

The Aurora Frontier's launch is not just a milestone for IonOpticks but also a testament to how innovative marketing approaches can revolutionize the way scientific advancements are communicated. Sinden Creative's campaign illustrates the power of storytelling in engaging and educating diverse audiences, thus challenging the status quo of scientific marketing.

For more information on Sinden Creative's services and its collaboration with IonOpticks, please contact hello@sindencreative.com